CRM & Marketing Automation
Salesforce Marketing Cloud Implementation
3business units on one marketing platform
Marketing impact · 2013 to today
Regional growth work with commercial outcomes attached
13+ years across automotive, real estate, FMCG and consumer technology in 14 markets across MENA and Pakistan. Each case states the problem, the decision and, where it was measured, the result.
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Aldar Estates
- Markets
- UAE
- Years
- 2025 to today
- Cases
- 3
BMW Group
- Markets
- 12 · Middle East
- Years
- 2022 to 2025
- Cases
- 9
Strategy & Planning
From Media Spend to Commercial Performance
45%lower search spend, lead volume held
Performance & Analytics
Marketing Attribution and Lead Performance Framework
Digital Transformation
BMW Digital Transformation Initiatives
Product & Digital
BMW Digital M Card and Owner Ecosystem Strategy
Product Launch
BMW XM Launch Strategy
Performance & Analytics
BMW Creative Performance Intelligence Framework
Internal Communications
Employee Engagement and Employer Branding Initiatives
Hardee's
- Markets
- UAE · Qatar · Oman
- Years
- 2021 to 2022
- Cases
- 3
Starcom and Mindshare
- Agencies
- 2
- Years
- 2013 to 2021
- Clients
- 20
Nakheel and DIFC each ran as two separate client teams.
15 of 18 clients shown